How it All Started
Michael, a seasoned, critically thinking IT program manager with advanced education and certifications, came into the coaching process at a point of deep reflection.
While he had built a strong and successful career, he knew something wasn’t right.
As he put it, he had been “playing it safe” in a system that didn’t align with how he wanted to live and work. Over time, that path began to feel less like security and more like a grind that no longer made sense.
The Journey of Discovery
Through the coaching process, Michael took a step back to evaluate what truly mattered to him.
Gaining real clarity on personal goals for income, lifestyle, wealth, and equity are key foundational elements in determining the best next step.
As he worked through his goals, it became clear he wasn’t just looking for another job. He wanted more control, more flexibility, and the ability to build something that aligned with his values and vision for the future.
Exploring Business Ownership
As we explored different possibilities, Michael became open to business ownership as a path forward.
Initially, this was not something he had seriously considered. Like many, he had assumptions about what it meant to go out on his own. Through education and conversations with business owners, his perspective began to shift.
He evaluated multiple opportunities, holding each one up to his goals to determine what vehicle could best help him achieve what he was looking for.
Through that process, one opportunity continued to stand out.
How Coaching Helped
Throughout Michael’s journey, he remained open, engaged, and willing to explore.
He gained:
- Clarity on what he truly wanted for his future
- Awareness of options he had never previously considered
- Confidence through validation with real business owners
- Understanding of funding strategies that made ownership possible
His experience is best captured in his own words:
“I wish I met Amy years before I did. I always knew… this system and way of living was never for me. Instead of facing that reality honestly, I limped along playing the game, driving myself insane.
Amy challenged me to be open… I learned how to escape this grind because of Amy. I learned so much about myself and other options I never knew about.
If this is resonating with you and you have any kind of savings, retirement, or equity, and want to go out on your own in some way that suits you best, I highly recommend you connect with Amy. I am so happy I did without any risk at a time where I was most vulnerable.”
Happy Client
After careful consideration and a highly engaging discovery experience, Michael reached a point of clarity with Totally Nutz.
Seeing the business firsthand, combined with strong validation from existing owners, gave both Michael and his wife Kellie the confidence to move forward.
The model aligned with what they were looking for:
- Flexibility in how and when they work
- A simple, scalable business with multiple growth paths
- The opportunity to build something together as a family
Kellie’s engagement during discovery played a key role in solidifying their decision, as she could clearly see how the business could fit into their lives.
This model also provides Michael with the flexibility to continue freelance and contract work, allowing him to create additional income streams while maintaining control of his time and schedule.
New Business Owner
Michael is now preparing to launch his new business with Totally Nutz, bringing energy, creativity, and a clear vision for how he wants to grow.
He is already thinking strategically about:
- Building a strong local presence
- Creating a following through events and outreach
- Leveraging both in-person events and mail order to reach customers for gifts, holidays, and everyday enjoyment
- Creating a business that allows him to participate in music, sporting, and community events while working and engaging with others
With a thoughtful and proactive approach, Michael is positioned to build a business that not only generates income, but also supports the lifestyle he set out to create. The ability to blend income, flexibility, and lifestyle in a meaningful way was a key factor in his decision.
Congratulations Michael, Kellie, & Totally Nutz!
Wishing you much success!
Michael’s journey is a powerful reminder that when you take the time to gain clarity
and stay open to new possibilities, the best next step often reveals itself.
I’m so excited to see what’s ahead for you both and will be cheering you on every step of the way.
If you are at a crossroads in your career and curious about options that might help you achieve your goals, let’s talk: https://aarnold.esourcecoach.com/schedule-a-call/